Identifying casino patrons from the tourism market

Prentice, Catherine ORCID: and Laesser, Christian (2012) Identifying casino patrons from the tourism market. In: CAUTHE 2012: The new golden age of tourism and hospitality. Book 2, 6 Feb - 9 Feb 2012, Melbourne, Australia.


In order to provide market insight into diversification of casino visitors, this study intends to identify the travel pattern, travel motivation and demographic characteristics of tourists who include casinos in their travel itinerary, and to what extent, these variables affect their decision of visiting casinos during their vacation. Study subject and data base is the Swiss travel market, a notably mature market in terms of buying environment, buying power as well as sophistication of consumers. The results of the analysis reveal a number of significant differences between tourist gamblers and the 'average' travellers, including a number of socio-demographics, choice of destination, type of accommodation, travel motivation, travel information sources. No differences were identified with regard to gender and size of household.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 11 Aug 2022 04:59
Last Modified: 11 Aug 2022 04:59
Uncontrolled Keywords: casino, tourist gamblers, consumer behavior
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified

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