Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence

Prentice, Catherine ORCID: https://orcid.org/0000-0002-7700-3889 and Cotte, June (2015) Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence. Journal of Business Research, 68 (10). pp. 2045-2222. ISSN 0148-2963


Abstract

This special issue is dedicated to providing insights into research on problem gambling, drinking and smoking. Drawing on compulsive consumption literature, the issue approaches from business management perspectives and examines various external factors with a focus on marketing effects on gambling, drinking and smoking behaviors. In particular, the papers in this issue are categorized on the basis of marketing mix into promotion, place, people, peer-culture, psychological and policy effects. A mix of methods including qualitative, quantitative and meta-analysis appears in this issue with a diversified sampling cohort. Highlights of each paper are summarized in this editorial.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 10 Aug 2022 06:05
Last Modified: 10 Aug 2022 06:05
Uncontrolled Keywords: Compulsive consumption; Drinking; Gambling; Marketing; Smoking; Social marketing
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified
Identification Number or DOI: https://doi.org/10.1016/j.jbusres.2015.03.001
URI: http://eprints.usq.edu.au/id/eprint/49895

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