Quality, Value?– Insights into Medical Tourists’ Attitudes and Behaviors

Prajitmutita, Lyn Manassannan and Perenyi, Aron and Prentice, Catherine ORCID: https://orcid.org/0000-0002-7700-3889 (2016) Quality, Value?– Insights into Medical Tourists’ Attitudes and Behaviors. Journal of Retailing and Consumer Services, 31. pp. 207-216. ISSN 0969-6989


The research investigates the factors influencing medical tourists' attitudes and behaviors. The factors examined include hospital service and customer perceived value. The study was undertaken in a major hospital located in a South-East Asian country. The sample includes foreign patients who have received various medical treatments in the hospital. The findings indicate that medical tourists are value oriented customers as their value perception has the strongest direct effect on their behaviors, followed by their attitudes towards the hospital. Hospital service appears to have a substantial direct effect on perceived value and medical tourist satisfaction, and also exerts an indirect effect on medical tourist behaviors. The research highlights the prominent role of perceived value, and pinpoints the most effective avenues for healthcare providers in allocating resources to improve hospital performance from the perspective of medical tourists.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 10 Aug 2022 01:01
Last Modified: 11 Aug 2022 00:40
Uncontrolled Keywords: Customer value; Medical tourism; Service marketing; Service quality
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified
Identification Number or DOI: https://doi.org/10.1016/j.jretconser.2016.04.005
URI: http://eprints.usq.edu.au/id/eprint/49890

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