Consumer-based approach to customer engagement– The case of luxury brands

Prentice, Catherine ORCID: https://orcid.org/0000-0002-7700-3889 and Loureiro, Sandra Maria Correia (2018) Consumer-based approach to customer engagement– The case of luxury brands. Journal of Retailing and Consumer Services, 43. pp. 325-332. ISSN 0969-6989


Abstract

The current study investigates a customer-based approach to customer engagement with a focus on behavioral engagement manifestations. Utilizing theories of social motives and positive psychology, the study proposes that desire and social value are related to consumers to engage with luxury fashion brands, and that such engagement leads to subjective well-being. The data was collected at a well-known venue for luxury fashion brands in Lisbon. The results show that social motives are indeed significantly related to customer engagement which affects an individual's subjective well-being. Some customer engagement behaviors partially mediate the relationship between social motives and well-being. Discussion of these findings and implications for the literature and practitioners conclude the paper.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 10 Aug 2022 00:38
Last Modified: 11 Aug 2022 00:49
Uncontrolled Keywords: Customer engagement; Luxury fashion brand; Social motives; Subjective well-being
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified
Identification Number or DOI: https://doi.org/10.1016/j.jretconser.2018.05.003
URI: http://eprints.usq.edu.au/id/eprint/49878

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