The influence of risk perception and brand image on airline passengers' travel behaviours

Prentice, Catherine ORCID: https://orcid.org/0000-0002-7700-3889 and Manhas, Parikshat Singh (2018) The influence of risk perception and brand image on airline passengers' travel behaviours. In: CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research, 5 Feb - 8 Feb 2018, Newcastle, Australia.


Abstract

Airline safety and brand image are important in determining the travel behaviour of passengers. The working paper is intended to examine the influence of risk perceptions and the brand image of airlines on passengers' travel behaviours. The study is focused on low-cost airlines in India. This study contributes to consumer behaviour literature and reveals how airline passengers select an airline as well as providing guidelines on how airlines strive to gain competitive advantage.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 10 Aug 2022 04:59
Last Modified: 31 Aug 2022 04:05
Uncontrolled Keywords: Airline industry; brand image; risk perception; travel behaviour
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified
URI: http://eprints.usq.edu.au/id/eprint/49877

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