From gambling exposure to adaptation: Implications for casino sustainability

Prentice, Catherine ORCID: https://orcid.org/0000-0002-7700-3889 and Zeng, Zhonglu (2018) From gambling exposure to adaptation: Implications for casino sustainability. Journal of Retailing and Consumer Services, 41. pp. 31-36. ISSN 0969-6989


Abstract

This paper draws upon the adaptation theory and discusses the impact of adaptation effect on casino business growth and sustainability. The study deploys secondary data and provides evidence for likely existence of the adaptation effect. This effect is derived from analyzing visitors’ profiles over 20 years from various sources. On the basis of this analysis, the study proposes various strategies including promoting casino tourism instead of gambling focus to sustain casino business. The current study lays foundation for sustainability research on the casino industry. Findings of this study have implications for researchers and practitioners in the gambling, tourism and hospitality fields.


Statistics for USQ ePrint 49875
Statistics for this ePrint Item
Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 10 Aug 2022 00:48
Last Modified: 11 Aug 2022 00:48
Uncontrolled Keywords: Adaptation; Business sustainability; Casinos; Hospitality; Tourism
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified
Identification Number or DOI: https://doi.org/10.1016/j.jretconser.2017.11.004
URI: http://eprints.usq.edu.au/id/eprint/49875

Actions (login required)

View Item Archive Repository Staff Only