The role of positive psychology in tourists’ behavioural intentions

Vada, Sera and Prentice, Catherine ORCID: and Hsiao, Aaron (2019) The role of positive psychology in tourists’ behavioural intentions. Journal of Retailing and Consumer Services, 51. pp. 293-303. ISSN 0969-6989


Tourists’ well-being is significant in tourism marketing as it influences behavioural intentions. Using the top-down and bottom-up theories of well-being, this study examined how travellers’ goals, memorable tourism experiences and traveller well-being influences behavioural intentions. Goals and well-being were operationalized into hedonic and eudaimonic dimensions. Data was collected from 430 recent travellers to investigate the relationship between goals, memorable tourism experiences, well-being and behavioural intentions. The results showed that goals were significantly related to hedonic and eudaimonic well-being and that memorable tourism experiences mediated this relationship. The findings also showed that hedonic well-being has a significant effect on revisit intention and positive word-of-mouth, whilst eudaimonic well-being did not have a significant effect on behavioural intentions. This research makes theoretical contributions to the literature on destination loyalty and enriches the positive psychology literature. Discussion of the study findings and implications for academics and practitioners conclude the paper.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 04 Aug 2022 05:43
Last Modified: 08 Aug 2022 03:37
Uncontrolled Keywords: Behavioural intentions; Goals; Memorable tourism experiences; Positive psychology; Well-being
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified
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