Developing a digital platform based on a design and marketing approach

Dominique-Ferreira, Sergio and Viana, Marta and Prentice, Catherine ORCID: https://orcid.org/0000-0002-7700-3889 (2021) Developing a digital platform based on a design and marketing approach. In: 16th Iberian Conference on Information Systems and Technologies (CISTI 2021), 23 June - 26 June 2021, Chaves, Portugal.


Abstract

The travel experience of customers has undergone many transformations with the advent of technology in the mobile APP market. In tourism, the use of digital applications (APP) improves the customer journey. The goal of this project is to build a digital platform based on design principles and a marketing approach to better respond to customers' needs and preferences. To accomplish this objective, a two-step multidimensional strategy was applied. Benchmarking was the first step, and visual identity variables. The second stage was composed of prototyping, and usability tests. Results suggest that it is possible to develop an intuitive and user-centered platform to respond to the tourism industry specificities. Further improvements will include new features and screens updates.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 21 Jul 2022 02:56
Last Modified: 31 Aug 2022 02:48
Uncontrolled Keywords: design; digital marketing; information architecture; user experience UX; user interface UI
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified
Socio-Economic Objectives (2020): 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services
Identification Number or DOI: doi:10.23919/CISTI52073.2021.9476363
URI: http://eprints.usq.edu.au/id/eprint/49843

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