Relevant, or irrelevant, external factors in panic buying

Prentice, Catherine ORCID: and Nguyen, Mai and Nandy, Purnima and Winardi, Michael Aswin and Chen, Ying and Le Monkhouse, Lien and Dominique-Ferreira, Sergio and Stantic, Bela (2021) Relevant, or irrelevant, external factors in panic buying. Journal of Retailing and Consumer Services, 61:102587. pp. 1-10. ISSN 0969-6989


In view of panic buying prevalence across countries during the COVID 19 pandemic, this study explores the external factors that may influence consumer engagement or disengagement with this buying behaviour and how they are related. Two studies were undertaken to achieve this research aim. The first was to explore these factors through a scale development processes. Three factors were revealed including (1) intervention and support from the government to combat and manage the pandemic, (2) intervention and support from businesses to prevent stockpiling or panic buying, and (3) influence of different categories of social groups, namely, family and relatives, peers and friends, acquaintance and non-acquainted social-media group. The second study collected data from five countries (Australia, India, China, Vietnam and Indonesia) to understand the relationship between these factors and panic buying engagement or disengagement. The rationale for the country choices has been provided in this manuscript. The results show that interventions and support from government and businesses influenced panic buying engagement, whereas social groups did not. Implications of these findings are highlighted for the relevant stakeholders.

Statistics for USQ ePrint 49832
Statistics for this ePrint Item
Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 22 Jul 2022 04:54
Last Modified: 25 Jul 2022 03:33
Uncontrolled Keywords: Consumer behaviour; COVID 19; Panic buying; Public policy
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified
Socio-Economic Objectives (2020): 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services
Identification Number or DOI:

Actions (login required)

View Item Archive Repository Staff Only