Memmola, Massimo and Al-Hakim, Latif (2009) Preface [to Business web strategy: design, alignment and application]. In: Business web strategy: design, alignment and application. IGI Publishing (IGI Global), Hershey, PA. United States. ISBN 978-160566024-0
This Preface introduces the book 'Web Business Strategy: Design, alignment, and Applications'. The book covers theoretical and conceptual frameworks, concepts, trends, challenges and opportunities, performance measurement, and applications of Web Strategies. It comprises eighteen chapters organised into three sections; Web strategy design, Web strategy alignment, and Web strategy applications. The book provides insights and support for researchers, managers, practitioners concerned with the subject of strategic approach to the Internet.
Statistics for this ePrint Item
Actions (login required)
|Archive Repository Staff Only|