Memmola, Massimo and Al-Hakim, Latif (2009) Preface [to Business web strategy: design, alignment and application]. In: Business web strategy: design, alignment and application. IGI Publishing (IGI Global) , Hershey, PA. United States . ISBN 978-160566024-0
This Preface introduces the book 'Web Business Strategy: Design, alignment, and Applications'. The book covers theoretical and conceptual frameworks, concepts, trends, challenges and opportunities, performance measurement, and applications of Web Strategies. It comprises eighteen chapters organised into three sections; Web strategy design, Web strategy alignment, and Web strategy applications. The book provides insights and support for researchers, managers, practitioners concerned with the subject of strategic approach to the Internet.
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