Empowering society for better corporate social responsibility (CSR): The case of Malaysia

Amran, Azlan and Zain, Mustaffa Mohamed and Sulaiman, Maliah and Sarker, Tapan ORCID: https://orcid.org/0000-0002-0682-2940 and Ooi, Say Keat (2013) Empowering society for better corporate social responsibility (CSR): The case of Malaysia. Kajian Malaysia, 31 (1). pp. 57-78. ISSN 0127-4082


This article presents a theoretical proposition based on stakeholder theory for better Corporate Social Responsibility (CSR) practices, specifically in the context of Malaysia. The aim of this article is to argue the need for a government initiative to help empower local communities and transform them into legitimate and powerful stakeholders. An understanding of the concept and importance of CSR is still lacking among the local communities in Malaysia, in contrast to the communities in certain developed nations where the idea of CSR originated. Competing for the limited resources of the firm, communities need to understand that they also have a role in promoting better CSR. This article contributes to the literature by providing a fundamental explanation of how the community could be empowered to become an important driver of CSR practices, contributing to a better atmosphere if both firms and communities work together towards a sustainable livelihood. The public sector includes all types of government agencies, which should play their role in providing awareness to the community about its rights and capability to become an effective change agent regarding the responsibility of firms operating within its environment.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 03 May 2022 00:58
Last Modified: 03 May 2022 00:58
Uncontrolled Keywords: Corporate social responsibility; Developing country; Empowering society; Stakeholder theory
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3502 Banking, finance and investment > 350299 Banking, finance and investment not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350702 Corporate social responsibility
Socio-Economic Objectives (2020): 13 CULTURE AND SOCIETY > 1303 Ethics > 130306 Workplace and organisational ethics (excl. business ethics)
URI: http://eprints.usq.edu.au/id/eprint/48025

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