Sarker, Tapan 
ORCID: https://orcid.org/0000-0002-0682-2940 and Ray, Subhasis and Gazder, Beroz
(2017)
Mahindra & Mahindra – Mainstreaming Sustainability Through Knowledge Building.
In:
The Role of Corporate Sustainability in Asian Development: A Case Study Handbook in the Automotive and ICT Industries.
Advances in Business Ethics Research, 7.
Springer International Publishing, Switzerland, pp. 145-165.
ISBN 9783319451589
Abstract
This chapter provides support in using a knowledge building approach as a tool for mainstreaming sustainability in business operations. Using a case of Mahindra & Mahindra Ltd, the chapter outlines the role of knowledge management, which aimed to achieve two key objectives. The first objective revolved around creating awareness and understanding of the importance of integrating sustainability drivers at the strategic, managerial and operational level. The second objective focused on adopting an 'alternative thinking' approach to enable innovation and change to occur in its products and services. The approach taken by the Mahindra Group revolved around enabling a focus on sustainability to be deeply ingrained into the ethos of the organisation. As the Mahindra Group approach to sustainability finds its roots in its core values, it has been able to enmesh this further within its new brand positioning ‘Mahindra RISE’.
|
Statistics for this ePrint Item |
| Item Type: | Book Chapter (Commonwealth Reporting Category B) |
|---|---|
| Refereed: | Yes |
| Item Status: | Live Archive |
| Additional Information: | Files associated with this item cannot be displayed due to copyright restrictions. |
| Faculty/School / Institute/Centre: | No Faculty |
| Faculty/School / Institute/Centre: | No Faculty |
| Date Deposited: | 03 May 2022 23:02 |
| Last Modified: | 26 May 2022 04:03 |
| Uncontrolled Keywords: | Corporate social responsibility; Corporate governance; Knowledge management; Knowledge building; United Nations global Compact |
| Fields of Research (2020): | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3502 Banking, finance and investment > 350299 Banking, finance and investment not elsewhere classified 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350702 Corporate social responsibility |
| Socio-Economic Objectives (2020): | 19 ENVIRONMENTAL POLICY, CLIMATE CHANGE AND NATURAL HAZARDS > 1901 Adaptation to climate change > 190199 Adaptation to climate change not elsewhere classified |
| Identification Number or DOI: | https://doi.org/10.1007/978-3-319-45160-2_8 |
| URI: | http://eprints.usq.edu.au/id/eprint/47726 |
Actions (login required)
 |
Archive Repository Staff Only |