Mahindra & Mahindra – Mainstreaming Sustainability Through Knowledge Building

Sarker, Tapan ORCID: and Ray, Subhasis and Gazder, Beroz (2017) Mahindra & Mahindra – Mainstreaming Sustainability Through Knowledge Building. In: The Role of Corporate Sustainability in Asian Development: A Case Study Handbook in the Automotive and ICT Industries. Advances in Business Ethics Research, 7. Springer International Publishing, Switzerland, pp. 145-165. ISBN 9783319451589


This chapter provides support in using a knowledge building approach as a tool for mainstreaming sustainability in business operations. Using a case of Mahindra & Mahindra Ltd, the chapter outlines the role of knowledge management, which aimed to achieve two key objectives. The first objective revolved around creating awareness and understanding of the importance of integrating sustainability drivers at the strategic, managerial and operational level. The second objective focused on adopting an 'alternative thinking' approach to enable innovation and change to occur in its products and services. The approach taken by the Mahindra Group revolved around enabling a focus on sustainability to be deeply ingrained into the ethos of the organisation. As the Mahindra Group approach to sustainability finds its roots in its core values, it has been able to enmesh this further within its new brand positioning ‘Mahindra RISE’.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 03 May 2022 23:02
Last Modified: 26 May 2022 04:03
Uncontrolled Keywords: Corporate social responsibility; Corporate governance; Knowledge management; Knowledge building; United Nations global Compact
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3502 Banking, finance and investment > 350299 Banking, finance and investment not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350702 Corporate social responsibility
Socio-Economic Objectives (2020): 19 ENVIRONMENTAL POLICY, CLIMATE CHANGE AND NATURAL HAZARDS > 1901 Adaptation to climate change > 190199 Adaptation to climate change not elsewhere classified
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