How market research can help grow your business

Chadee, Doren and Miller, Karen (2008) How market research can help grow your business. Wine Business Magazine. pp. 64-65. ISSN 1832-5068

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In today’s increasingly competitive market place market research might just give you the necessary edge to outperform your competitors, and improve your bottom line. It doesn’t matter if you are a husband and wife team running a small business or a larger organisation the benefits of market research are similar and can include getting to know your existing customers, improving customer loyalty, identifying more business opportunities with existing customers or new markets. And market research need not cost you a fortune. It can be surprisingly affordable and can even be undertaken in house by existing staff. So what is market research and how can it help grow your business?

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: No
Item Status: Live Archive
Additional Information: Authors retain copyright.
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 01 Feb 2010 04:14
Last Modified: 02 Jul 2013 23:11
Uncontrolled Keywords: market research; wine business management; consumer behaviour
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150304 Entrepreneurship
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing

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