How market research can help grow your business

Chadee, Doren and Miller, Karen (2008) How market research can help grow your business. Wine Business Magazine. pp. 64-65. ISSN 1832-5068

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Abstract

In today’s increasingly competitive market place market research might just give you the necessary edge to outperform your competitors, and improve your bottom line. It doesn’t matter if you are a husband and wife team running a small business or a larger organisation the benefits of market research are similar and can include getting to know your existing customers, improving customer loyalty, identifying more business opportunities with existing customers or new markets. And market research need not cost you a fortune. It can be surprisingly affordable and can even be undertaken in house by existing staff. So what is market research and how can it help grow your business?

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Item Type:	Article (Commonwealth Reporting Category C)
Refereed:	No
Item Status:	Live Archive
Additional Information:	Authors retain copyright.
Faculty/School / Institute/Centre:	Historic - Faculty of Business - School of Management and Marketing (1 Apr 2007 - 31 Dec 2010)
Faculty/School / Institute/Centre:	Historic - Faculty of Business - School of Management and Marketing (1 Apr 2007 - 31 Dec 2010)
Date Deposited:	01 Feb 2010 04:14
Last Modified:	02 Jul 2013 23:11
Uncontrolled Keywords:	market research; wine business management; consumer behaviour
Fields of Research (2008):	15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150304 Entrepreneurship 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Fields of Research (2020):	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350606 Marketing research methodology 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350704 Entrepreneurship 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations)
Socio-Economic Objectives (2008):	B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
URI:	http://eprints.usq.edu.au/id/eprint/4761

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