Are we there yet? Are we there yet? An exploratory study of baby boomers travelling with their grandchildren

Cassidy, Frances (2008) Are we there yet? Are we there yet? An exploratory study of baby boomers travelling with their grandchildren. In: Chaos to Clarity: The Role of Small to Medium-Sized Tourism Firms in a Mature Market, Symposium 2008, 31 Oct 2008, Cairns, Australia.


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[Abstract]: This paper is designed as an exploratory study to ascertain if ‘baby boomers’ who are grandparents want to travel with their grandchild/ren and what they are seeking when they do. It is anticipated that a typology of the ‘gran’ (either gender) who is a ‘baby boomer’ will be developed. Questionnaires will be used to research the level of service, facilities, choices, safety, convenience, security, destination, travel arrangements comfort and guest room facilities both they and their grandchildren will require.

Thus developing a profile of this exciting market for the tourism industry to be better equipped to develop and deliver products which will meet or hopefully exceed the expectation of the ‘baby boomer’ cohort.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: No evidence of copyright restrictions.
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 20 Jan 2009 02:39
Last Modified: 02 Jul 2013 23:10
Uncontrolled Keywords: Baby Boomers, seniors, grey tourists, silent generation
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience
16 Studies in Human Society > 1604 Human Geography > 160402 Recreation, Leisure and Tourism Geography
20 Language, Communication and Culture > 2002 Cultural Studies > 200203 Consumption and Everyday Life

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