Bridging the divide: regional performing arts centres and non-theatregoers introduced

Scollen, Rebecca (2008) Bridging the divide: regional performing arts centres and non-theatregoers introduced. Applied Theatre Researcher (9). pp. 1-13. ISSN 1443-1726

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[Abstract]: The Talking Theatre project (2004-2006) was an audience development initiative implemented in regional Queensland and in the Northern Territory in Australia. The project sought to assist performing arts centres to better engage with their local communities and to build new audiences for the future. The research aimed to understand non-theatregoers; their reasons for non-attendance, their perspectives about theatregoing culture, and their reactions to a range of live performances they experienced under study conditions. A series of questionnaires and post-performance discussion groups generated extensive quantitative and qualitative data pertaining to non-theatregoers and their reception of theatregoing. Findings indicated that key deterrents to attendance (ticket price, parenting responsibilities, low quality performances, and work commitments) were outcomes of a larger barrier to theatregoing: fear of the unknown. Participation in the research resulted in return patronage of participants and their families/friends confirming that social interaction and peer recommendation is vital to becoming a theatregoer.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Author's Original deposited with permission of publisher.
Faculty / Department / School: Historic - Faculty of Arts - No Department
Date Deposited: 28 May 2009 06:43
Last Modified: 02 Jul 2013 23:10
Uncontrolled Keywords: Talking Theatre, non-theatregoers, theatre, audience development, regional Australia, reception studies
Fields of Research : 16 Studies in Human Society > 1604 Human Geography > 160404 Urban and Regional Studies (excl. Planning)
19 Studies in Creative Arts and Writing > 1904 Performing Arts and Creative Writing > 190404 Drama, Theatre and Performance Studies
20 Language, Communication and Culture > 2002 Cultural Studies > 200203 Consumption and Everyday Life

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