How Status Quo Bias Affects Digitalization of Agriculture: A Mixed-Method Study of Agri-Business CEOs

Sedera, Darshana and Lokuge, Sachithra ORCID: and Nugawela, Saliya (2021) How Status Quo Bias Affects Digitalization of Agriculture: A Mixed-Method Study of Agri-Business CEOs. In: 42nd International Conference on Information Systems, 12 Dec - 15 Dec 2021, Austin, Texas.


This research investigates the chief executive offers’ (CEO) commitment to the status quo and its effects on adopting new technologies in agri-businesses. The study employed a mixed method approach, gathering data from two exploratory case studies and quantitative survey data from 128 agri-business CEOs. The findings identified that despite a myriad of advantages of modern technologies and the growing emphasis for global food security, there is still a strong element of resistance to adopt new technologies associated with status quo bias. The study also identified two new constructs of status quo bias that are unique to agri-businesses. Through the confirmatory survey data, the study established the relative importance of the constructs and how status quo influences the decision to adopt new technologies. Moreover, a series of multi-group analyses identified nuanced views of CEO status quo bias, in relation to firm size, years of experience, age and the gender.

Statistics for USQ ePrint 45580
Statistics for this ePrint Item
Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 07 Mar 2022 07:07
Last Modified: 16 Mar 2022 03:57
Uncontrolled Keywords: Status quo bias, Technology adoption, CEO, Mixed method
Fields of Research (2008): 08 Information and Computing Sciences > 0806 Information Systems > 080609 Information Systems Management
Fields of Research (2020): 46 INFORMATION AND COMPUTING SCIENCES > 4609 Information systems > 460908 Information systems organisation and management

Actions (login required)

View Item Archive Repository Staff Only