Growing your wine business: the value of market research

Chadee, Doren and Miller, Karen (2008) Growing your wine business: the value of market research. In: 2008 Queensland Wine Business Conference, 29 July 2008, Toowoomba, Australia.

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Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment.onducting marketing research adds value to your business as it can help you improve your bottom line.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Other)
Refereed: No
Item Status: Live Archive
Additional Information: Unpublished. 2008 Queensland Wine Business Conference theme was growing regions strenthening industries and Miller and Chadee were invited to present their research to industry.
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 08 Oct 2008 05:08
Last Modified: 02 Jul 2013 23:07
Uncontrolled Keywords: winewine business; market research
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology

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