Knowledge co-creation: The role of tourism consultants

Ruhanen, Lisa and Saito, Nozomi and Axelsen, Megan ORCID: (2021) Knowledge co-creation: The role of tourism consultants. Annals of Tourism Research, 87:103148. pp. 1-11. ISSN 0160-7383


Within the field of development aid, there is evidence of a shift in the knowledge exchange process where consultants are transitioning from unidirectional knowledge transfer approaches to more interactive methods based on co-creation. However, there is limited discussion in the tourism literature about the nature of this shift and how it is impacting on tourism for development in practice. This paper reports on a qualitative study with 17 tourism consultants that sought to understand their roles and approaches towards the creation, development and exchange of knowledge with communities in developing countries. It was found that most consultants still adopt the role of expert disseminator of knowledge; evidence of co-creation approaches in consultancy practices was far less common.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 05 Oct 2021 04:47
Last Modified: 08 Nov 2021 01:01
Uncontrolled Keywords: Tourism consultant; Knowledge co-creation; Tourism for development; Developing countries
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150603 Tourism Management
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management
Socio-Economic Objectives (2020): 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services
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