Managing value co-creation in partnerships for sustainability: toward a process model for stakeholder integration

Grunwald, Guido and Schwill, Jurgen and Sassenberg, Anne-Marie (2022) Managing value co-creation in partnerships for sustainability: toward a process model for stakeholder integration. In: Artisan entrepreneurship. Emerald Group Publishing Limited, United Kingdom, pp. 99-126. ISBN 978-1-80262-078-8


Abstract

Partnerships for sustainability involve the cooperation of several direct and indirect stakeholders. Direct stakeholders are project partners who can include sponsoring brands, manufacturers or retailers; and sponsored sports clubs or social institutions, and indirect stakeholders relate to potential customers, the general public and government agencies. The knowledge and competencies of direct and indirect stakeholders are integrated to ensure common project-based sustainability and individual goals. This integration is essentially facilitated by image transfer and self-identification effects, which strengthen stakeholder commitment and
trust, and ultimately contributing to a higher relationship quality. However, sustainability partnerships experience several challenges. The challenges lie in selecting suitable partners; formulating partner requirements; determining partner contributions; evaluating and controlling partner integration and, further, enhancing cooperation and relationship quality among selected partners. To attend to these challenges requires a holistic and systematic process for stakeholder integration in sustainability projects. In this chapter, a process model for stakeholder integration for sustainability projects is developed based on the relevant theoretical and empirical research on relationship and sustainability marketing. In particular, the possibilities of digital integration are taken into account in the process. The model can be used to manage co-creation partnerships for sustainability including the selection, evaluation and controlling of stakeholder relationships to derive strategies and measures to improve relationship quality.


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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to Published chapter + Front Matter in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Business (18 Jan 2021 -)
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Business (18 Jan 2021 -)
Date Deposited: 09 Sep 2021 05:18
Last Modified: 09 Sep 2021 05:18
Uncontrolled Keywords: sustainability partnership; stakeholder integration; stakeholder engagement; cooperative value creation; stakeholder management; relationship quality; sustainability marketing; corporate social responsibility; decision model
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150303 Corporate Governance and Stakeholder Engagement
05 Environmental Sciences > 0502 Environmental Science and Management > 050205 Environmental Management
05 Environmental Sciences > 0502 Environmental Science and Management > 050299 Environmental Science and Management not elsewhere classified
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350702 Corporate social responsibility
Socio-Economic Objectives (2008): E Expanding Knowledge > 97 Expanding Knowledge > 970105 Expanding Knowledge in the Environmental Sciences
D Environment > 96 Environment > 9606 Environmental and Natural Resource Evaluation > 960609 Sustainability Indicators
D Environment > 96 Environment > 9607 Environmental Policy, Legislation and Standards > 960707 Trade and Environment
URI: http://eprints.usq.edu.au/id/eprint/43437

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