Exploring the formation of mobile travel website quality and predicting its influence on travelers’ behavioral intentions

Chan, Janelle and Chan, Irene Cheng Chu and Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 and Shrestha, Anup ORCID: https://orcid.org/0000-0002-2952-0072 (2021) Exploring the formation of mobile travel website quality and predicting its influence on travelers’ behavioral intentions. Journal of China Tourism Research. ISSN 1938-8160


Abstract

Mobile travel websites have become an alternative due to readiness compared to mobile applications. However, little is known about what constitutes mobile website quality (MWQ) and how it influences consumers’ post-purchase behavioral intentions. By modifying the updated DeLone and McLean Information System Success Model, this study fills this knowledge gap with a formative model. The study also examines how mobile service quality influences travelers’ intentions to reuse and recommend and further compares the differences across online travel agencies and direct suppliers. Using a mixed research method including individual interviews and online survey responses, the results of partial least squares structural equation modeling support that MWQ has three formative constructs, namely, information, system and service qualities. A few uncommon items composing MWQ are discovered. This study contributes to the extant literature by introducing a novel MWQ model as well as by advocating dissimilar methodologies of MWQ analysis.
Practical suggestions are also provided for tourism practitioners to
gain sustainable competitiveness.


Statistics for USQ ePrint 43368
Statistics for this ePrint Item
Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Published online: 20 August 2021. Permanent restricted access to ArticleFirst version, in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Business (18 Jan 2021 -)
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Business (18 Jan 2021 -)
Date Deposited: 23 Aug 2021 04:36
Last Modified: 23 Jun 2022 03:48
Uncontrolled Keywords: mobile website quality, service quality, information system, perceived value, behavioral intentions
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience
08 Information and Computing Sciences > 0806 Information Systems > 080609 Information Systems Management
08 Information and Computing Sciences > 0806 Information Systems > 080611 Information Systems Theory
Fields of Research (2020): 46 INFORMATION AND COMPUTING SCIENCES > 4609 Information systems > 460908 Information systems organisation and management
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience
Identification Number or DOI: https://doi.org/10.1080/19388160.2021.1969310
URI: http://eprints.usq.edu.au/id/eprint/43368

Actions (login required)

View Item Archive Repository Staff Only