Exploring spiral of silence in digital social networking spaces

Palekar, Shailesh and Atapattu, Maura and Sedera, Darshana and Lokuge, Sachithra ORCID: https://orcid.org/0000-0003-4558-687X (2015) Exploring spiral of silence in digital social networking spaces. In: 36th International Conference on Information Systems: Exploring the Information Frontier (ICIS 2015), 13-16 Dec 2015, Fort Worth, Texas, United States.

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Deep within social media's chaotic deluge of information overloads, hyperactive global masses and voluminous interactions (Mandviwalla and Watson 2014) lie unique social networking spaces where silence trumps noise. Activity in these digital social networking spaces is restrained, anonymity is perceived as good and lesser said is better. Through a longitudinal perspective, this study explores passive participatory behaviors in these spaces through the theoretical lens of 'Spiral of Silence.' Preliminary findings through a single case confer to the theoretical tenets of Spiral of Silence demonstrating that users of these spaces become less participative, less opinionated and less vocal with increasing familiarity and awareness of deterring social and organizational factors. Our data also predicts potential new Spirals of Silence making a sound theoretical contribution.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: No evidence of copyright restrictions preventing deposit of Accepted Version.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 18 Aug 2021 04:37
Last Modified: 24 Aug 2021 05:28
Uncontrolled Keywords: digital social networks; digital spaces; social media; spiral of silence
Fields of Research (2008): 08 Information and Computing Sciences > 0806 Information Systems > 080611 Information Systems Theory
Fields of Research (2020): 46 INFORMATION AND COMPUTING SCIENCES > 4609 Information systems > 460909 Information systems philosophy, research methods and theory
URI: http://eprints.usq.edu.au/id/eprint/43259

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