Sedera, Darshana and Lokuge, Sachithra ORCID: https://orcid.org/0000-0003-4558-687X and Atapattu, Maura and Gretzel, Ulrike
(2017)
Likes — the key to my happiness: the moderating effect of social influence on travel experience.
Information and Management, 54 (6).
pp. 825-836.
ISSN 0378-7206
Abstract
Increasingly travelers engage in social media for travel activities. Prior to traveling, a traveler would post intended travel plans on social media seeking views from family and friends. While traveling, the same traveler would post photographs and comments on social media, seeking affirmation. This paper investigates this aforementioned phenomenon where social influence is sought and acquired through social media using the expectation confirmation theory. Using longitudinal survey data gathered from 156 respondents, prior and during their travels, this research assesses the moderating role of social influence on two of the well-established relationships in consumer marketing.
![]() |
Statistics for this ePrint Item |
Item Type: | Article (Commonwealth Reporting Category C) |
---|---|
Refereed: | Yes |
Item Status: | Live Archive |
Additional Information: | Permanent restricted access to Published version in accordance with the copyright policy of the publisher. |
Faculty/School / Institute/Centre: | No Faculty |
Faculty/School / Institute/Centre: | No Faculty |
Date Deposited: | 24 Aug 2021 05:51 |
Last Modified: | 31 Aug 2021 05:02 |
Uncontrolled Keywords: | confirmation; expectation; Facebook; longitudinal survey; moderation; social influence |
Fields of Research (2008): | 08 Information and Computing Sciences > 0806 Information Systems > 080609 Information Systems Management |
Fields of Research (2020): | 46 INFORMATION AND COMPUTING SCIENCES > 4609 Information systems > 460908 Information systems organisation and management |
Identification Number or DOI: | https://doi.org/10.1016/j.im.2017.04.003 |
URI: | http://eprints.usq.edu.au/id/eprint/43249 |
Actions (login required)
![]() |
Archive Repository Staff Only |