Likes — the key to my happiness: the moderating effect of social influence on travel experience

Sedera, Darshana and Lokuge, Sachithra ORCID: and Atapattu, Maura and Gretzel, Ulrike (2017) Likes — the key to my happiness: the moderating effect of social influence on travel experience. Information and Management, 54 (6). pp. 825-836. ISSN 0378-7206


Increasingly travelers engage in social media for travel activities. Prior to traveling, a traveler would post intended travel plans on social media seeking views from family and friends. While traveling, the same traveler would post photographs and comments on social media, seeking affirmation. This paper investigates this aforementioned phenomenon where social influence is sought and acquired through social media using the expectation confirmation theory. Using longitudinal survey data gathered from 156 respondents, prior and during their travels, this research assesses the moderating role of social influence on two of the well-established relationships in consumer marketing.

Statistics for USQ ePrint 43249
Statistics for this ePrint Item
Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to Published version in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 24 Aug 2021 05:51
Last Modified: 31 Aug 2021 05:02
Uncontrolled Keywords: confirmation; expectation; Facebook; longitudinal survey; moderation; social influence
Fields of Research (2008): 08 Information and Computing Sciences > 0806 Information Systems > 080609 Information Systems Management
Fields of Research (2020): 46 INFORMATION AND COMPUTING SCIENCES > 4609 Information systems > 460908 Information systems organisation and management
Identification Number or DOI:

Actions (login required)

View Item Archive Repository Staff Only