Indigenous tourism in Panama: segmenting international visitors

Chercoles, Rosario and Ruhanen, Lisa and Axelsen, Megan ORCID: https://orcid.org/0000-0001-8858-2049 and Hughes, Karen (2021) Indigenous tourism in Panama: segmenting international visitors. Journal of Heritage Tourism, 16 (2). pp. 123-135. ISSN 1743-873X


Abstract

Tourists’ perspectives of Indigenous tourism and their preferences for this type of tourism experience are not fully explored, particularly in Latin- American contexts. Understanding these issues is crucial for helping Indigenous communities to meet existing and latent demand for their products and to leverage Indigenous community development opportunities. Using a psychographic segmentation methodology, international tourists in Panama who visited an Indigenous community were surveyed to understand their motivations to visit and expectations regarding the experience. Five different market segments emerged and the attributes of each are described.


Statistics for USQ ePrint 42741
Statistics for this ePrint Item
Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 05 Oct 2021 04:40
Last Modified: 27 Oct 2021 03:14
Uncontrolled Keywords: Indigenous tourism; tourist demand; market segmentation; Panama; tourist motivations
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150603 Tourism Management
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350804 Tourism marketing
Identification Number or DOI: https://doi.org/10.1080/1743873X.2020.1782923
URI: http://eprints.usq.edu.au/id/eprint/42741

Actions (login required)

View Item Archive Repository Staff Only