Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study

Ogunmokun, Gabriel and Woodside, Frances M. and Brown, Les (2005) Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study. In: ANZMAC 2005: Broadening the Boundaries, 05-07 Dec 2005, Fremantle, Western Australia.


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Consumer acceptance of Genetically Modified (GM) foods varies amongst countries,
Europeans generally show low levels of acceptance and US consumers are seen as divided in
attitudes. As acceptance is essential for the adoption of new technologies in food production
and the ultimate market success of new food products, this study, unlike prior Australian
research, which has focused on consumer attitudes toward GM foods, investigates attitudes of
Australian food manufacturers toward GM products and contrasts its findings with a prior UK
study. Results indicate that because consumers are increasingly concerned about risks
associated with GM foods, most manufacturers indicated that they will not use such products.
These findings are generally consistent with the UK study, however there is some indication
that the negative attitudes of Australian consumers toward GM products may wane as positive
benefits emerge and safety issues are addressed.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright retained by author. Conference website:
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 11 Oct 2007 00:21
Last Modified: 02 Jul 2013 22:32
Uncontrolled Keywords: genetically modified (GM) foods, food safety, traceability
Fields of Research : 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150309 Logistics and Supply Chain Management

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