It's all about perceptions: A DEMATEL approach to exploring user perceptions of real estate online platforms

Ullah, Fahim ORCID: and Sepasgozar, Samad M. E. and Thaheem, Muhammad Jamaluddin and Wang, Changxin Cynthia and Imran, Muhammad (2021) It's all about perceptions: A DEMATEL approach to exploring user perceptions of real estate online platforms. Ain Shams Engineering Journal, 12 (4). pp. 4297-4317. ISSN 2090-4479

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Real Estate Online Platforms (REOPs) are used for conveying real estate and property-related information to potential users (buyers, renters, or sellers). The information leveraged through REOPs supports these users in reaching conclusive rent or buy decisions. Despite their promised utility, user perception about accepting online information through REOPs is unexplored. Using a comprehensive questionnaire and data collected from 65 users, the current study captures the users’ perception of REOPs. Risk, service, information, system, technology adoption model (RSISTAM) is proposed comprising of seven users’ perceptions: risk (PR), service quality (PSEQ), information quality (PIQ), and system quality (PSYQ) from the information systems success model, and usefulness (PU), ease of use (PEU) and behaviour to accept (BAU) from TAM. The results are analysed using the decision making trial and evaluation laboratory (DEMATEL) approach, which shows that PIQ, PSEQ and PEU are the causes and PR, PSYQ, PU and BAU are the effects. Among the criteria, the order of prominence is PEU > PSEQ > PIQ, and for net effects, the order is PU > BAU > PSYQ > PR. For addressing the causes, the REOP managers must provide more transparent, high quality and voluminous information to the users, focus on the system, services, and information qualities, and add more enjoyable, immersive and easy-to-use content through REOPs. This study contributes to the body of knowledge by exploring user perceptions and proposing methods to improve the quality and reliability of REOPs in line with Real Estate 4.0 and industry 4.0 aims.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 02 Aug 2021 03:31
Last Modified: 21 Jun 2022 03:46
Uncontrolled Keywords: Real estate online platforms (REOPs); User perception; Technology Acceptance Model (TAM); SISQual approach; Decision making trial and evaluation laboratory (DEMATEL); RSISTAM
Fields of Research (2008): 12 Built Environment and Design > 1299 Other Built Environment and Design > 129999 Built Environment and Design not elsewhere classified
10 Technology > 1099 Other Technology > 109999 Technology not elsewhere classified
Fields of Research (2020): 33 BUILT ENVIRONMENT AND DESIGN > 3399 Other built environment and design > 339999 Other built environment and design not elsewhere classified
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