Advertising through UAVs: Optimized path system for delivering smart real‐estate advertisement materials

Ullah, Fahim ORCID: https://orcid.org/0000-0002-6221-1175 and Al-Turjman, Fadi and Qayyum, Siddra and Inam, Hina and Imran, Muhammad (2021) Advertising through UAVs: Optimized path system for delivering smart real‐estate advertisement materials. International Journal of Intelligent Systems, 36 (7). pp. 3429-3463. ISSN 0884-8173


Abstract

Real-estate advertisements through electronic and print media are bringing considerable fortune to the global real-estate sector. However, innovative advertisement methods must be adopted if real estate aims to transform into smart real estate. The current study, which is based on a systematic literature review of 58 articles published in the last decade, identifies key media for real-estate advertisements as print media (e.g., magazines, brochures, newspapers, and digests), electronic media (e.g., websites, social media, and other digital tools), and mixed methods (e.g., billboards, signs and banners, and personalized messaging). This study takes the case of Kingsford suburb in the eastern Sydney area, and investigates the performance of the Australian real-estate industry in general and lists the key dynamics of properties in Kingsford and its prominent real-estate agencies. An unmanned aerial vehicle (UAV)-based smart real-estate advertisement material delivery system is proposed to deliver advertisement materials and gifts to the potential customers of these agencies. The system paths are optimized through four Java-run algorithms: greedy, interroute, intraroute, and Tabu. Results based on six cases, three each for rent and sales with varying numbers of customers and UAVs and an 8-h operating time, indicate that the Tabu algorithm provides the best-optimized paths in all cases, followed by the interroute, intraroute, and greedy algorithms. However, the inter- and intraroute algorithms show superior performance in terms of computation speed. The proposed framework is a practical approach in disrupting the real-estate advertising sector, thereby helping this sector transform into a smart real estate consistent with industry 4.0 goals.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 02 Aug 2021 03:47
Last Modified: 27 Oct 2021 00:18
Uncontrolled Keywords: delivery systems, real‐estate advertisement, route optimization, smart real estate, unmanned aerial vehicles
Fields of Research (2008): 12 Built Environment and Design > 1299 Other Built Environment and Design > 129999 Built Environment and Design not elsewhere classified
10 Technology > 1099 Other Technology > 109999 Technology not elsewhere classified
Fields of Research (2020): 33 BUILT ENVIRONMENT AND DESIGN > 3399 Other built environment and design > 339999 Other built environment and design not elsewhere classified
Identification Number or DOI: https://doi.org/10.1002/int.22422
URI: http://eprints.usq.edu.au/id/eprint/42585

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