Summer peak, winter minimum, and growth in the demand for online weather services in Australia

Power, Scott B. and Delage, Francois (2011) Summer peak, winter minimum, and growth in the demand for online weather services in Australia. Bulletin of the American Meteorological Society, 92 (10). pp. 1275-1277. ISSN 0003-0007


A review of the number of searches made for the terms weather, weather forecast, the Bureau of Meteorology (BoM), for online weather services in Australia, is presented. In searches for BoM, the search frequency in summer is about 180% greater than the corresponding value in winter. It is also found that the evolution of the search frequencies for terms such as bushfire, flood, and tropical cyclone, does not bear any resemblance to the cyclic plots. More research is needed to confirm that participation in outdoor activities is the main reason for the annual cycles. Most of the time series of search frequencies for weather and related terms also display positive trends. While Australia's population has grown from 20,127,400 in 2004 to an estimated 22,336,133 in May 2010, this would be expected to drive similar trends in searches for weather, outdoor, or any other searches.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 06 Jan 2022 22:53
Last Modified: 06 Jan 2022 22:53
Uncontrolled Keywords: Annual cycle; Australia; Outdoor activities; Tropical cyclone; Weather forecasts; Weather services
Fields of Research (2008): 04 Earth Sciences > 0401 Atmospheric Sciences > 040107 Meteorology
Fields of Research (2020): 37 EARTH SCIENCES > 3701 Atmospheric sciences > 370108 Meteorology
Socio-Economic Objectives (2008): D Environment > 96 Environment > 9603 Climate and Climate Change > 960301 Climate Change Adaptation Measures
D Environment > 96 Environment > 9602 Atmosphere and Weather > 960203 Weather
Socio-Economic Objectives (2020): 19 ENVIRONMENTAL POLICY, CLIMATE CHANGE AND NATURAL HAZARDS > 1901 Adaptation to climate change > 190101 Climate change adaptation measures (excl. ecosystem)
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