Power, Scott B. and Delage, Francois (2011) Summer peak, winter minimum, and growth in the demand for online weather services in Australia. Bulletin of the American Meteorological Society, 92 (10). pp. 1275-1277. ISSN 0003-0007
Abstract
A review of the number of searches made for the terms weather, weather forecast, the Bureau of Meteorology (BoM), for online weather services in Australia, is presented. In searches for BoM, the search frequency in summer is about 180% greater than the corresponding value in winter. It is also found that the evolution of the search frequencies for terms such as bushfire, flood, and tropical cyclone, does not bear any resemblance to the cyclic plots. More research is needed to confirm that participation in outdoor activities is the main reason for the annual cycles. Most of the time series of search frequencies for weather and related terms also display positive trends. While Australia's population has grown from 20,127,400 in 2004 to an estimated 22,336,133 in May 2010, this would be expected to drive similar trends in searches for weather, outdoor, or any other searches.
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