Universities Inc.: caveat emptor

Symes, Colin and Hopkins, Susan (1994) Universities Inc.: caveat emptor. The Australian Universities' Review, 37 (2). pp. 47-51. ISSN 0818-8068


Abstract

Universities have been marketised. The upsurge in promotional activities provides evidence of this. Considerable attention is now given to the corporate image of universities. In the competition for an increased market share of educational activities, be it conferences, students, endowments, research dollars, promotional activity is seen as strategic. University advertising is one such activity, and its analysis can provide insights into the divisions emerging in Australia's system of higher education. The advertising directed at prospective students is especially revealing in terms of these divisions; in addition, it reveals the degree to which university education has become commodified.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 26 May 2021 06:43
Last Modified: 26 May 2021 06:43
Uncontrolled Keywords: higher education, universities, Australia, promotional activities, advertising, commodification
Fields of Research (2008): 13 Education > 1301 Education Systems > 130103 Higher Education
Fields of Research (2020): 39 EDUCATION > 3903 Education systems > 390303 Higher education
Socio-Economic Objectives (2008): C Society > 93 Education and Training > 9399 Other Education and Training > 939903 Equity and Access to Education
Socio-Economic Objectives (2020): 16 EDUCATION AND TRAINING > 1602 Schools and learning environments > 160201 Equity and access to education
URI: http://eprints.usq.edu.au/id/eprint/42033

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