Investigating website features quality using three online techniques on the lead generation website - a case study

Al-Gburi, Hamzah Mohammed Kadhim (2020) Investigating website features quality using three online techniques on the lead generation website - a case study. [Thesis (PhD/Research)]

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Hamzah Kadhim-U1071079-NewThesis 20210506.pdf
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Item Type: Thesis (PhD/Research)
Item Status: Live Archive
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Supervisors: Soar, Jeffrey; Al-­Hakim, Latif; Yong, Jianming; Miller, Karen; Yusaf, Talal; Sassenberg, Anne­-Marie; Trimmer, Karen
Date Deposited: 17 May 2021 23:14
Last Modified: 25 May 2021 05:52
Uncontrolled Keywords: Website Quality, Digital Marketing, Information Systems, Acquisition, Online Behaviour and Conversion Rate Optimisation
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified
Fields of Research (2020): 46 INFORMATION AND COMPUTING SCIENCES > 4605 Data management and data science > 460508 Information retrieval and web search
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3503 Business systems in context > 350303 Business information systems
46 INFORMATION AND COMPUTING SCIENCES > 4609 Information systems > 460910 Information systems user experience design and development
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350607 Marketing technology
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350715 Quality management
46 INFORMATION AND COMPUTING SCIENCES > 4605 Data management and data science > 460504 Data quality
49 MATHEMATICAL SCIENCES > 4903 Numerical and computational mathematics > 490304 Optimisation
Identification Number or DOI: doi:10.26192/q18g-3f53
URI: http://eprints.usq.edu.au/id/eprint/41983

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