Understanding pro-environmental behavior of citizen science: an exploratory study of the Bird Survey in Taoyuan’s Farm Ponds Project

Chao, Shan-Hui and Jiang, Jinzhang and Wei, Kuan-Chu and Ng, Eric and Hsu, Chia-Hsuan and Chiang, Yi-Te and Fang, Wei-Ta (2021) Understanding pro-environmental behavior of citizen science: an exploratory study of the Bird Survey in Taoyuan’s Farm Ponds Project. Sustainability, 13 (9):5126. pp. 1-24. ISSN 2071-1050

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Abstract

This exploratory study aims to fill the gap by adopting Hirose’s two-phase decision-making model with the theory of social networks to explore the environmentally friendly attitudes and environmental behavioral intentions toward pro-environmental behaviors of the citizen scientists who participated in the Bird Survey in Taoyuan’s Farm Ponds Project. The Bird Survey in Taoyuan’s Farm Ponds Project is a systematic citizen science project founded in 2003 with the aim to identify existing and potential irrigation ponds that are important to creating waterbird refuges to secure habitats for wintering waterbirds in anthropogenically influenced areas. The participation in this project itself can be considered as a form of pro-environmental behavior. A total of 24 in-depth semi-structured interviews were conducted with participants of the Bird Survey in Taoyuan’s Farm Ponds Project. Qualitative data showed that participants mentioned six variables (i.e., perceived seriousness, ascription of responsibility, belief in the effectiveness, feasibility evaluation, cost–benefit evaluation, and social norms evaluation) of the two-phase decision-making model in relation to environmentally friendly attitudes and environmental behavioral intention. Findings also revealed three key variables (i.e., social networks, learning and growth, and belonging and contribution) in the theory of social networks that are associated with environmentally friendly attitudes and environmental behavioral intention. Based on the findings, it is proposed that the social needs variables are incorporated as an extension to the two-phase decision-making model to offer a more comprehensive explanation of pro-environmental behavior.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright: © 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/4.0/).
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Business (18 Jan 2021 -)
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Business (18 Jan 2021 -)
Date Deposited: 07 May 2021 06:14
Last Modified: 07 May 2021 06:14
Uncontrolled Keywords: citizen science; environmentally friendly behavior; pro-environmental behavior; social networking; Taoyuan Farm Pond Bird Survey; two-phase decision-making model
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
05 Environmental Sciences > 0502 Environmental Science and Management > 050299 Environmental Science and Management not elsewhere classified
Fields of Research (2020): 41 ENVIRONMENTAL SCIENCES > 4104 Environmental management > 410499 Environmental management not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified
Socio-Economic Objectives (2008): E Expanding Knowledge > 97 Expanding Knowledge > 970105 Expanding Knowledge in the Environmental Sciences
E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Socio-Economic Objectives (2020): 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280111 Expanding knowledge in the environmental sciences
28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services
Identification Number or DOI: https://doi.org/10.3390/su13095126
URI: http://eprints.usq.edu.au/id/eprint/41927

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