The dilemmas and gains of brands in a mega sport event alliance

Sassenberg, Cindy (2020) The dilemmas and gains of brands in a mega sport event alliance. [Thesis (PhD/Research)]

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Master-of-Business-Research Final w NO trackchanges-.pdf
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Item Type: Thesis (PhD/Research)
Item Status: Live Archive
Additional Information: Master of Business Research thesis.
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Supervisors: Soar, Jeffrey; Whitty, Jon
Date Deposited: 08 Feb 2021 05:33
Last Modified: 08 Feb 2021 05:33
Uncontrolled Keywords: mega sport event, brand alliance, brand image, spillover, sports, brands
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350804 Tourism marketing
URI: http://eprints.usq.edu.au/id/eprint/41172

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