The get marketer challenge innovation: challenging students using a tournament style competition

Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L. (2008) The get marketer challenge innovation: challenging students using a tournament style competition. Marketing Education Review, 18 (1 ). pp. 33-37. ISSN 1052-8008


This paper presents an assessment innovation, which used a tournament style competition to challenge and engage first
year marketing students. The course-wide competition required student teams to solve real-world marketing problems for industry sponsors. Student feedback reflects enjoyment of the task and the competition, with students welcoming the opportunity to put theory into practice. Student attendance in the lectures and tutorials involving team presentations was improved. This structure can be adapted for any course with large enrolments. We recommend that instructors adopting a tournament structure consider grading mechanisms that promote equal effort and additional rewards, such as bonus marks, for teams progressing in subsequent rounds.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Checking with publisher re copyright policy.
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 12 Nov 2009 12:33
Last Modified: 02 Jul 2013 23:01
Uncontrolled Keywords: marketing education; experiential learning; competition; authentic learning
Fields of Research : 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified
13 Education > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy
13 Education > 1303 Specialist Studies in Education > 130303 Education Assessment and Evaluation
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing

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