Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster)

Gurney, Tiana (2007) Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster). In: ANZMAC Doctoral Colloquium 2007, 30 Nov - 2 Dec 2007, Dunedin, New Zealand.

[img]
Preview
PDF
Gurney_ANZMAC_Poster_2007.pdf

Download (103kB)

Abstract

This research seeks to answer the question of ‘how does the marketing strategy process in regional Queensland hospital’s influence organisational strategy and performance?’


Statistics for USQ ePrint 4060
Statistics for this ePrint Item
Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Poster)
Refereed: No
Item Status: Live Archive
Additional Information: Authors retain copyright. Paper from same conference submitted under author's previous name of Hopper, Tiana - subtitle different
Faculty/School / Institute/Centre: Historic - Faculty of Business - School of Management and Marketing (1 Apr 2007 - 31 Dec 2010)
Faculty/School / Institute/Centre: Historic - Faculty of Business - School of Management and Marketing (1 Apr 2007 - 31 Dec 2010)
Date Deposited: 14 Apr 2008 01:11
Last Modified: 02 Jul 2013 23:01
Uncontrolled Keywords: marketing strategy, organisational strategy, organisational performance, health
Fields of Research (2008): 11 Medical and Health Sciences > 1117 Public Health and Health Services > 111712 Health Promotion
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150311 Organisational Behaviour
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Fields of Research (2020): 42 HEALTH SCIENCES > 4206 Public health > 420603 Health promotion
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350710 Organisational behaviour
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations)
URI: http://eprints.usq.edu.au/id/eprint/4060

Actions (login required)

View Item Archive Repository Staff Only