The Impact of Digital Media on Real Estate Marketing: A Review

Rabby, Fazla and Chimhundu, Ranga and Hassan, Rumman (2020) The Impact of Digital Media on Real Estate Marketing: A Review. In: Sydney International Business Research Conference (SIBRC 2020), 13-15 Feb 2020, Sydney, Australia.


Abstract

Generalisations such as ‘the era of the Internet’, ‘the information age’ and ‘the electronic revolution’ assume that the present is part of a defined movement. This ‘age’ and ‘era’ refers to something that began at a time that is generally accepted, and that will continue indefinitely; an epoch of historical validity that stands alongside the Renaissance and the Enlightenment. Developments in information technology (IT) and real estate marketing have often been extensions of practice, however some developments are unexpected and chaotic. From these chaotic developments, clear themes or trends have emerged. Advances in technology and digital media are creating opportunities for real estate companies to connect and interact with consumers. Despite the impact that digital media has made on the real estate industry, it is not being used to its full potential. This review discusses our current understanding of how ICT, specifically digital media, has changed real estate marketing.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Other)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Date Deposited: 09 Dec 2020 23:41
Last Modified: 11 Feb 2021 05:51
Uncontrolled Keywords: Marketing, digital media, real estate, review
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150502 Marketing Communications
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations)
Socio-Economic Objectives (2008): E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Socio-Economic Objectives (2020): 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services
URI: http://eprints.usq.edu.au/id/eprint/40329

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