'Bring back our girls': Social celebrity, digital activism, and new femininity

Hopkins, Susan and Louw, Eric (2020) 'Bring back our girls': Social celebrity, digital activism, and new femininity. In: The Political Economy of Celebrity Activism. Popular Culture and World Politics. Taylor & Francis (Routledge), Abingdon, United Kingdom, pp. 66-84. ISBN 9781138675681

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Abstract

This chapter explores some of the contradictions in postfeminist celebrity activism, which advocates for global gender equality through a celebrity performativity intimately linked to Westernised consumerism, economic inequality, and sexualised patriarchal culture. It focuses on feminist analysis of popular culture, which questions the contemporary ‘postfeminist phenomena’ of linking discourses of celebrity with sexualisation and empowerment. The chapter argues that the name of self-actualisation through postfeminist digital activism, female celebrities frequently privatise politics by absorbing the complex stories of distant others into their own mediated identity narratives of self-growth and ‘making a difference’. The campaign became a lesson in the limitations of celebrity digital activism, which often provides a simplistic, individualistic, and decontextualized view to complex economic, political, and historical problems. Feminist celebrity politics, in the postfeminist, mobile, and global media age, embodies a number of contemporary cultural contradictions. Celebrity appropriation of feminist discourses delivers them some claim to a commodity that is increasingly rare and valuable: authenticity.


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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: Historic - Open Access College (1 Jul 2013 - 7 Jun 2020)
Faculty/School / Institute/Centre: Historic - Open Access College (1 Jul 2013 - 7 Jun 2020)
Date Deposited: 08 Oct 2020 05:56
Last Modified: 02 Feb 2021 22:05
Uncontrolled Keywords: gender equality; postfeminism; patriarchal culture; digital activism; celebrity politics; celebrity activism
Fields of Research (2008): 20 Language, Communication and Culture > 2002 Cultural Studies > 200299 Cultural Studies not elsewhere classified
Socio-Economic Objectives (2008): C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media
Identification Number or DOI: https://doi.org/10.4324/9781315560519-5
URI: http://eprints.usq.edu.au/id/eprint/39847

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