Students' perceptions of technology-based marketing courses

Birch, Dawn and Gardiner, Michael ORCID: (2005) Students' perceptions of technology-based marketing courses. In: ANZMAC 2005: Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Western Australia.

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Distance education courses have been traditionally delivered via static print-based packages. However, advances in technology and greater use of multimedia in education have provided an opportunity for course designers to enrich students' learning experiences by providing
technology-based learning resources that comprise a range of multimedia and online components. Driving forces including pedagogical, opportunistic, pragmatic, and
psychological motivations have encouraged educators to adopt educational technologies for designing and delivering their courses. In this paper, the findings of two electronic surveys used to determine distance education students' perceptions of two marketing undergraduate courses that have recently been converted from a print-based to a technology-based course (comprising an interactive CD and a course homepage) are presented. The findings indicate that respondents enjoyed using the course CD, found the course CD to be easy to use and navigate, and agreed that the course CD had assisted their performance in the course. The findings also indicated that respondents perceived the multimedia elements that were housed on the course resources to be valuable in terms of achieving desired learning outcomes.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright retained by author, Authors assign a non-exclusive,royalty-free copyright licence to ANZMAC (Conf. Website
Faculty/School / Institute/Centre: Historic - Faculty of Business - Department of Marketing and Tourism (Up to 31 Mar 2007)
Faculty/School / Institute/Centre: Historic - Faculty of Business - Department of Marketing and Tourism (Up to 31 Mar 2007)
Date Deposited: 11 Oct 2007 00:20
Last Modified: 02 Jul 2013 22:32
Uncontrolled Keywords: distance education; technology-based learning resources; educational technology
Fields of Research (2008): 08 Information and Computing Sciences > 0806 Information Systems > 080602 Computer-Human Interaction
13 Education > 1303 Specialist Studies in Education > 130306 Educational Technology and Computing
13 Education > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy
Fields of Research (2020): 46 INFORMATION AND COMPUTING SCIENCES > 4608 Human-centred computing > 460806 Human-computer interaction
39 EDUCATION > 3904 Specialist studies in education > 390405 Educational technology and computing
39 EDUCATION > 3901 Curriculum and pedagogy > 390103 Economics, business and management curriculum and pedagogy
Socio-Economic Objectives (2008): C Society > 93 Education and Training > 9302 Teaching and Instruction > 930203 Teaching and Instruction Technologies

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