Deo, Kirtika (2019) Consumer engagement with social media marketing: an empirical investigation in Australia. [Thesis (PhD/Research)]
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Text (Whole Thesis)
Deo_DBAR_thesis.pdf Restricted - Available after 1 December 2021. |
Abstract
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Item Type: | Thesis (PhD/Research) |
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Item Status: | Live Archive |
Additional Information: | Doctor of Business Administration thesis. Access restricted to this thesis for 24 months until 1 Dec 2021, at author's request. |
Faculty/School / Institute/Centre: | Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021) |
Faculty/School / Institute/Centre: | Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021) |
Supervisors: | Chimhundu, Ranga; Hafeez-Baig, Abdul |
Date Deposited: | 12 Feb 2020 01:48 |
Last Modified: | 16 Jul 2020 04:14 |
Uncontrolled Keywords: | consumer engagement, social media, marketing, mixed methods, Uses and Gratifications Theory (U&G), Social Cognitive Theory (SCT), Australia |
Fields of Research (2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150502 Marketing Communications 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) |
Socio-Economic Objectives (2008): | E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services |
URI: | http://eprints.usq.edu.au/id/eprint/37960 |
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