Consumer engagement with social media marketing: an empirical investigation in Australia

Deo, Kirtika (2019) Consumer engagement with social media marketing: an empirical investigation in Australia. [Thesis (PhD/Research)]

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Item Type: Thesis (PhD/Research)
Item Status: Live Archive
Additional Information: Doctor of Business Administration thesis.
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Supervisors: Chimhundu, Ranga; Hafeez-Baig, Abdul
Date Deposited: 12 Feb 2020 01:48
Last Modified: 25 May 2021 02:48
Uncontrolled Keywords: consumer engagement, social media, marketing, mixed methods, Uses and Gratifications Theory (U&G), Social Cognitive Theory (SCT), Australia
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150502 Marketing Communications
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350604 Marketing communications
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations)
Socio-Economic Objectives (2008): E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Identification Number or DOI: doi:10.26192/fxdj-qk37
URI: http://eprints.usq.edu.au/id/eprint/37960

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