Drive tourists: who are they, what do they do and how do we attract them?

Prideaux, Bruce and McClymont, Hoda (2007) Drive tourists: who are they, what do they do and how do we attract them? Asean Journal on Hospitality and Tourism, 6 (2). pp. 23-30. ISSN 1412-2073

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The research reported upon in this paper was designed to increase understanding of the demographics, and trip behaviours (such as pre-trip planning, preferred attractions and activities characteristics) of drive tourists in rural areas in order to develop promotional strategies. A mail survey targeting 960 drive tourists travelling through Goondiwindi was carried out in 2003 returning 156 usable questionnaires. Findings of this research indicated that this despite the differences in demographics, similar behaviours were exhibited by this market for most but not all trip planning behaviours including information sources consulted and the activity clusters that they were most interested in participating in. A significant outcome of the research is an enhanced understanding of these characteristics which will enable rural communities to develop more effective promotional strategies in the drive tourism sector.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Published version supplied by and deposited with permisison of publisher.
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 25 Feb 2008 06:52
Last Modified: 04 Jul 2013 01:18
Uncontrolled Keywords: drive tourism; information sources; activities; marketing; Australia
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
16 Studies in Human Society > 1604 Human Geography > 160402 Recreation, Leisure and Tourism Geography
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing
Socio-Economic Objective: B Economic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism

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