Feasibility study for developing an Indigenous branded range of beef products and services (Producer Innovation Fast-track)

Burey, P. ORCID: https://orcid.org/0000-0001-9248-2307 and Woodhead, A. and Kille, T. ORCID: https://orcid.org/0000-0002-4029-5865 and Zhang, S. ORCID: https://orcid.org/0000-0003-1522-3402 and Miller, K. and Babagolzadeh, M. and Pfingst, Jason and Dunrobin, Kelvin and Gorringe, Max and Malone, Johnathon and Perkins, Ian (2019) Feasibility study for developing an Indigenous branded range of beef products and services (Producer Innovation Fast-track). Project Report. Meat and Livestock Australia , North Sydney, Australia. [Report]


Western Kangoulu Indigenous Group, University of Southern Queensland (USQ) and Meat & Livestock Australia (MLA) through the MLA Donor Company (MDC) are examining the desirability, feasibility and commercial viability of Indigenous branded beef products and services. The research included assessing the opportunities for new beef products branded as ‘Blackfella Beef’ and the alignment with Indigenous culture, business development and employment across the whole value chain. This research was funded by the producer innovation fast track program.
An integral component of the ‘Blackfella Beef’ vision is to provide support and employment opportunities to the Indigenous communities involved with the ‘Blackfella Beef’ enterprise. This support will come in terms of skills development, employment, infrastructure and improvements to the genetics of Indigenous beef herds. The ‘Blackfella Beef’ project is working with existing organisations and programmes to leverage project resources, to utilise existing services where appropriate and useful and to develop new and innovative approaches where necessary and possible.
The project have identified processing 2000 cattle per annum will deliver an initial $4M sales opportunity for ‘Blackfella Beef’.

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Item Type: Report (Project Report)
Item Status: Live Archive
Additional Information: c. Meat & Livestock Australia.
Faculty/School / Institute/Centre: Historic - Faculty of Health, Engineering and Sciences - School of Sciences (6 Sep 2019 - 31 Dec 2021)
Faculty/School / Institute/Centre: Current - Institute for Resilient Regions - Rural Economies Centre of Excellence (1 Aug 2018 -)
Date Deposited: 13 Jan 2020 22:54
Last Modified: 08 Nov 2021 23:53
Uncontrolled Keywords: Indigenous enterprise, Indigenous beef, Indigenous branding
Fields of Research (2008): 07 Agricultural and Veterinary Sciences > 0701 Agriculture, Land and Farm Management > 070199 Agriculture, Land and Farm Management not elsewhere classified
09 Engineering > 0908 Food Sciences > 090899 Food Sciences not elsewhere classified
Fields of Research (2020): 30 AGRICULTURAL, VETERINARY AND FOOD SCIENCES > 3002 Agriculture, land and farm management > 300299 Agriculture, land and farm management not elsewhere classified
30 AGRICULTURAL, VETERINARY AND FOOD SCIENCES > 3006 Food sciences > 300699 Food sciences not elsewhere classified
Socio-Economic Objectives (2008): E Expanding Knowledge > 97 Expanding Knowledge > 970107 Expanding Knowledge in the Agricultural and Veterinary Sciences
C Society > 94 Law, Politics and Community Services > 9401 Community Service (excl. Work) > 940102 Aboriginal and Torres Strait Islander Development and Welfare
URI: http://eprints.usq.edu.au/id/eprint/37663

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