Direct share ownership as a diffusion phenomenon

Santacruz, Lujer (2007) Direct share ownership as a diffusion phenomenon. In: 7th International Business Research Conference, 3-6 Dec 2007, Sydney, Australia.


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In this paper, the incidence of share ownership in terms of percentage of the Australian adult population holding direct shares are analysed through the lens of the theory of diffusion of innovations. A mixed influence diffusion model is proposed having predictive variables namely IPO activity and recent returns that are posited to affect the extent of external and internal influences on the rate of adoption of the practice of direct share ownership. Limitations of the research data as well as inherent weaknesses of the diffusion model due to its simplifying assumptions are discussed along with future opportunities for research on the subject area.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Deposited with blanket permission of publisher.
Faculty / Department / School: Historic - Faculty of Business - School of Accounting, Economics and Finance
Date Deposited: 10 Jan 2008 06:30
Last Modified: 02 Jul 2013 22:56
Uncontrolled Keywords: finance, investments, diffusion of innovation
Fields of Research : 15 Commerce, Management, Tourism and Services > 1502 Banking, Finance and Investment > 150205 Investment and Risk Management
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150307 Innovation and Technology Management

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