Crop choices: motivational and decision-making factors that attract and retain cotton-grower employers within the Australian cotton industry

Wunsch, Geraldine Madonna (2019) Crop choices: motivational and decision-making factors that attract and retain cotton-grower employers within the Australian cotton industry. [Thesis (PhD/Research)]

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Primary production is integral to feeding and clothing the world, and cotton is both a food and a fibre. The cotton industry’s producer employers are critical to the longevity of the Australian cotton industry. Understanding their motivation and the influencers of their decision-making processes in crop choice is important. While exploring decision-making of employers is not new, this study seeks to establish what are the sources of motivation to grow cotton and what factors influence the decision-making processes in the context of cotton grower employer (CGE) crop choice.

The work is framed as exploratory and theory building, as little has been published in the academic literature about individual employer perspectives in agriculture, such as CGEs and how they are influenced from a psychological and behavioural economic perspective. There is a deficit specifically regarding individual employer experiences from this perspective in Australian agriculture broadly and in cotton growing more specifically.

Overall, this multi-disciplinary study has identified influencers that impact on the decision-making processes of CGEs. This research is important because it informs cotton industry stakeholders such as (a) growers and their supportive others, (b) industry service providers such as merchants, ginners, brokers and insurers, and (c) government policy-makers regarding the influences of CGE decision-making processes and crop choice.

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Item Type: Thesis (PhD/Research)
Item Status: Live Archive
Additional Information: Doctor of Philosophy (PhD) thesis.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Linguistics, Adult and Specialist Education
Supervisors: Trimmer, Karen; Black, Emma
Date Deposited: 22 May 2019 00:11
Last Modified: 23 May 2019 02:00
Uncontrolled Keywords: behavioural economics, agriculture, psychology, decision-making, cotton grower employers
Fields of Research : 17 Psychology and Cognitive Sciences > 1702 Cognitive Sciences > 170202 Decision Making
07 Agricultural and Veterinary Sciences > 0703 Crop and Pasture Production > 070302 Agronomy
14 Economics > 1402 Applied Economics > 140299 Applied Economics not elsewhere classified

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