Banking on Banjo: business, bias, and belonging in rural social imaginaries

Wallis, Rachael (2019) Banking on Banjo: business, bias, and belonging in rural social imaginaries. Rural Society, 28 (1). pp. 72-87. ISSN 1037-1656

Abstract

Social imaginaries, like those in the work of A. B. “Banjo” Paterson and Henry Lawson, reinforced by contemporary ideas of a bucolic rural idyll, reflect images of Australia shared in contemporary media. These images are often used in marketing rural places. This research examines the social imaginaries used to create marketing for a wide-ranging area around Stanthorpe, Queensland. These marketing ideas promote stereotypes of Australia’s rural areas as rugged, adventurous places filled with “authentic” people and experiences. Promotion of these autochthonous social imaginaries, however, brings with it challenges, including the exclusion of those who don’t fit normative ideas of a predominantly white, male, heterosexual society. This research uses proximity ethics to challenge the notion of using the past to sell the present and contributes to ideas about current rural discourse. Findings may be used to raise awareness within rural Australia about the exclusionary nature of these social imaginaries.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Humanities and Communication (1 March 2019 -)
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Humanities and Communication (1 March 2019 -)
Date Deposited: 24 Dec 2019 01:51
Last Modified: 28 Jan 2020 23:40
Uncontrolled Keywords: autochthony, discourse, rural idyll, proximity ethics
Fields of Research : 20 Language, Communication and Culture > 2002 Cultural Studies > 200299 Cultural Studies not elsewhere classified
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9599 Other Cultural Understanding > 959999 Cultural Understanding not elsewhere classified
Identification Number or DOI: 10.1080/10371656.2019.1575558
URI: http://eprints.usq.edu.au/id/eprint/36088

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