An e-tourism adoption model & its implications for tourism industry in Nepal

Lama, Sanjay and Pradhan, Sojen and Shrestha, Anup (2019) An e-tourism adoption model & its implications for tourism industry in Nepal. In: International Conference in Information and Communication Technologies in Tourism 2019, 30 Jan - 1 Feb 2019, Nicosia, Cyprus.


Although Nepal has tremendous tourism opportunities, the small and medium tourism enterprises (SMTEs) that constitute the largest percentage of tourism service providers, are lagging behind in e-Tourism adoption. This research conducts a comprehensive analysis of existing literature to propose an e-Tourism adoption model based on the Technology-Organisation-Environment and e-Readiness models. This model is supported by empirical data using qualitative in-depth interviews with seven key stakeholders and quantitative survey with 198 SMTEs. An operational model is outlined to identify the barriers and motivators for e-Tourism adoption in Nepal. Implications of this model for key stakeholders such as the government, tourism organisations and tourism associations are discussed. As Nepal moves to a federal political structure, the findings and recommendation from this research are expected to help policy makers, tourism associations and SMTEs to develop specific e-Tourism based programs in order to provide superior services to tourists.

Statistics for USQ ePrint 35889
Statistics for this ePrint Item
Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Accepted version embargoed until 1 March 2010 (12 months), in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 08 May 2019 05:11
Last Modified: 05 Jul 2019 04:55
Uncontrolled Keywords: e-tourism adoption, Nepal tourism, stakeholders, SMTEs, tourism organisations
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150699 Tourism not elsewhere classified
08 Information and Computing Sciences > 0806 Information Systems > 080699 Information Systems not elsewhere classified
Identification Number or DOI: 10.1007/978-3-030-05940-8_23

Actions (login required)

View Item Archive Repository Staff Only