An e-tourism adoption model & its implications for tourism industry in Nepal

Lama, Sanjay and Pradhan, Sojen and Shrestha, Anup (2019) An e-tourism adoption model & its implications for tourism industry in Nepal. In: International Conference in Information and Communication Technologies in Tourism 2019, 30 Jan - 1 Feb 2019, Nicosia, Cyprus.

Abstract

Although Nepal has tremendous tourism opportunities, the small and medium tourism enterprises (SMTEs) that constitute the largest percentage of tourism service providers, are lagging behind in e-Tourism adoption. This research conducts a comprehensive analysis of existing literature to propose an e-Tourism adoption model based on the Technology-Organisation-Environment and e-Readiness models. This model is supported by empirical data using qualitative in-depth interviews with seven key stakeholders and quantitative survey with 198 SMTEs. An operational model is outlined to identify the barriers and motivators for e-Tourism adoption in Nepal. Implications of this model for key stakeholders such as the government, tourism organisations and tourism associations are discussed. As Nepal moves to a federal political structure, the findings and recommendation from this research are expected to help policy makers, tourism associations and SMTEs to develop specific e-Tourism based programs in order to provide superior services to tourists.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Accepted version embargoed until 1 March 2010 (12 months), in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 08 May 2019 05:11
Last Modified: 05 Jul 2019 04:55
Uncontrolled Keywords: e-tourism adoption, Nepal tourism, stakeholders, SMTEs, tourism organisations
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150699 Tourism not elsewhere classified
08 Information and Computing Sciences > 0806 Information Systems > 080699 Information Systems not elsewhere classified
Identification Number or DOI: 10.1007/978-3-030-05940-8_23
URI: http://eprints.usq.edu.au/id/eprint/35889

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