Lama, Sanjay and Pradhan, Sojen and Shrestha, Anup 
ORCID: https://orcid.org/0000-0002-2952-0072
(2019)
An e-tourism adoption model & its implications for tourism industry in Nepal.
In: International Conference in Information and Communication Technologies in Tourism 2019, 30 Jan - 1 Feb 2019, Nicosia, Cyprus.
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Text (Accepted Version)
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Abstract
Although Nepal has tremendous tourism opportunities, the small and medium tourism enterprises (SMTEs) that constitute the largest percentage of tourism service providers, are lagging behind in e-Tourism adoption. This research conducts a comprehensive analysis of existing literature to propose an e-Tourism adoption model based on the Technology-Organisation-Environment and e-Readiness models. This model is supported by empirical data using qualitative in-depth interviews with seven key stakeholders and quantitative survey with 198 SMTEs. An operational model is outlined to identify the barriers and motivators for e-Tourism adoption in Nepal. Implications of this model for key stakeholders such as the government, tourism organisations and tourism associations are discussed. As Nepal moves to a federal political structure, the findings and recommendation from this research are expected to help policy makers, tourism associations and SMTEs to develop specific e-Tourism based programs in order to provide superior services to tourists.
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| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Paper) |
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| Refereed: | Yes |
| Item Status: | Live Archive |
| Additional Information: | Accepted version deposited in accordance with the copyright policy of the publisher. |
| Faculty/School / Institute/Centre: | Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021) |
| Faculty/School / Institute/Centre: | Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021) |
| Date Deposited: | 08 May 2019 05:11 |
| Last Modified: | 02 Mar 2020 05:08 |
| Uncontrolled Keywords: | e-tourism adoption, Nepal tourism, stakeholders, SMTEs, tourism organisations |
| Fields of Research (2008): | 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150699 Tourism not elsewhere classified 08 Information and Computing Sciences > 0806 Information Systems > 080699 Information Systems not elsewhere classified |
| Identification Number or DOI: | https://doi.org/10.1007/978-3-030-05940-8_23 |
| URI: | http://eprints.usq.edu.au/id/eprint/35889 |
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