Based on the internet plus the safety of agricultural products traceability research

Zhou, Xiong and Zheng, Fang and Chan, Ka C. and Zhou, Xujuan and Gururajan, Raj and Wu, Zhangguang and Zhou, Enxing (2018) Based on the internet plus the safety of agricultural products traceability research. In: 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing (BESC 2018), 12-14 Nov 2018, Kaohsiung, Taiwan.

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The purpose of this research is to explore the emergence and implementation of agricultural security traceability systems in the agricultural products supply chain in China and to understand what benefits that an agricultural security traceability system based on 'Internet+' can provide to the agricultural products supply chain in China. This research made three hypothesis about big data and technology, platforms and other means for product quality and safety of agricultural products traceability. In order to verify the accuracy of these three assumptions, regression analysis were used to construct five models for verification of three hypothesis. The results show that based on 'Internet+' , using big data, big technology and big platform can significantly increase the accuracy of agricultural products traceability system hence improve consumer acceptance of the safety of agricultural products.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Accepted Version deposited in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 02 May 2019 04:53
Last Modified: 24 Jun 2019 05:44
Uncontrolled Keywords: agricultural products supply chain; traceability systems; internet+
Fields of Research : 08 Information and Computing Sciences > 0806 Information Systems > 080699 Information Systems not elsewhere classified
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970107 Expanding Knowledge in the Agricultural and Veterinary Sciences
Identification Number or DOI: 10.1109/BESC.2018.00046

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