The influence of privacy, trust, and national culture on internet transactions

Heales, Jon and Cockcroft, Sophie and Trieu, Van-Hau (2017) The influence of privacy, trust, and national culture on internet transactions. In: 9th International Conference on Social Computing and Social Media (SCSM 2017), held as part of the 19th International Conference on Human-Computer Interaction (HCI International), 9-14 July 2017, Vancouver, BC, Canada.

Abstract

A privacy paradox still exists between consumers’ willingness to transact online and their stated Information privacy concerns. MIS research has the capacity to contribute to societal research in this area (Dinev 2014) and cultural differences are one important area of investigation. The global nature of e-commerce makes cultural factors likely to have a significant impact on this concern. Building on work done in the area of culture and privacy, and also trust and privacy, we explore the three way relationship between culture, privacy and trust. Emerge. A key originality of this work is the use of the GLOBE variables to measure culture. These provide a more contemporary measure of culture and overcome some of the criticisms levelled at the much used Hofstede variables. Since the late 1990s scholars have been exploring ways of measuring Privacy. Whilst attitudinal measures around concern for information privacy are only one proxy for privacy itself, such measures have evolved in sophistication. Smith et al. developed the Global Information Privacy Scale which evolved into the 15 question parsimonious CFIP scale (Smith 1996) Leading on from this Malhotra developed the internet users information privacy concerns (IUIPC) which takes into account individuals differing perceptions of fairness and justice using social contract theory. We present the results of an exploratory empirical study that uses both GLOBE and IUIPC via a set of scenarios to determine the strength of national culture as an antecedent to IUIPC and the concomitant effect of IUIPC on trust and risk.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to Published version in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 July 2013 -)
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 July 2013 -)
Date Deposited: 10 May 2019 02:57
Last Modified: 24 Jun 2019 03:30
Uncontrolled Keywords: cross cultural IS research, GLOBE project, privacy, trust, risk beliefs
Fields of Research : 08 Information and Computing Sciences > 0806 Information Systems > 080609 Information Systems Management
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9599 Other Cultural Understanding > 959999 Cultural Understanding not elsewhere classified
Identification Number or DOI: 10.1007/978-3-319-58559-8_14
URI: http://eprints.usq.edu.au/id/eprint/35640

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