Barriers of e-tourism adoption in developing countries: a case study of Nepal

Lama, Sanjay and Pradhan, Sojen and Shrestha, Anup and Beirman, David (2018) Barriers of e-tourism adoption in developing countries: a case study of Nepal. In: 29th Australasian Conference on Information Systems (ACIS 2018), 3-5 Dec 2018, Sydney, Australia.

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Abstract

Developing countries lack e-tourism competencies despite attractive destinations to offer. Nepal is one of the developing countries with its natural beauty and diverse cultural heritage that has great tourism potential. This research is aimed at identifying barriers of e-tourism adoption in developing countries, using Nepal as a case study. Based on the Technology, Organization and Environment (TOE) and e-readiness models, and our literature review, we propose ten factors that affect e-tourism adoption. We applied mixed methods to validate these factors using seven interviews with relevant stakeholders and a survey of 198 tourism organisations in Nepal. The results demonstrate that e-tourism adoption is affected by environmental factors such as lack of national infrastructure, market size, and country-specific contextual factors. Similarly, organizational factors include lack of e-tourism awareness, lack of resources, low value proposition and limited top management support. Finally, we discuss these factors and its implication to policy and practice.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Paper #204. Copyright: © 2018 S. Lama, S. Pradhan, A. Shrestha and D. Beirman. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 3.0 Australia License, which permits non-commercial use, distribution, and reproduction in any medium, provided the original author and ACIS are credited.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 08 May 2019 04:56
Last Modified: 26 Jun 2019 05:17
Uncontrolled Keywords: e-tourism, technology adoption barriers, environmental and organisational factors, developing countries, Nepal
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150699 Tourism not elsewhere classified
08 Information and Computing Sciences > 0806 Information Systems > 080699 Information Systems not elsewhere classified
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970108 Expanding Knowledge in the Information and Computing Sciences
URI: http://eprints.usq.edu.au/id/eprint/35306

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