Determinants of attitudinal and behavioral loyalty among Vietnamese overseas students: the role of disconfirmation, satisfaction and switching cost

Pham, Hiep-Hung and Lai, Sueling and Vuong, Quan-Hoang and Nguyen, The Cuong (2018) Determinants of attitudinal and behavioral loyalty among Vietnamese overseas students: the role of disconfirmation, satisfaction and switching cost. In: 11th Vietnam Economist Annual Meeting(VEAM 2018), 11-12 Jun 2018, Hanoi, Vietnam.

[img]
Preview
Text (Submitted Version)
Manuscripts_VEAM2018_PHHiep_SLLai_QHVuonG_TCNguyen.pdf

Download (430kB) | Preview

Abstract

International students are important for higher education since they bring additional income for universities, enhance their ranking and reputation and might become high-qualified manpower for host countries in future. This research aims to extend the current knowledge through investigating the effects of disconfirmation, satisfaction and switching cost on attitudinal and behavioural loyalties of international students. A total of 410 Vietnamese overseas students answered our questionnaire survey. Using structural equation model, this study revealed that the mechanism resulting on attitudinal loyalty and behavioural loyalty of international students are different. While satisfaction is found as a partial mediator of the relationship disconfirmation – attitudinal loyalty; switching cost is found as a direct antecedent of behavioural loyalty. This article ends with implications in terms of theory and practice.


Statistics for USQ ePrint 34318
Statistics for this ePrint Item
Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: No
Item Status: Live Archive
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 July 2013 -)
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 July 2013 -)
Date Deposited: 09 Dec 2019 00:37
Last Modified: 11 Feb 2020 00:45
Uncontrolled Keywords: international student, loyalty, disconfirmation, satisfaction, switching cost
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
URI: http://eprints.usq.edu.au/id/eprint/34318

Actions (login required)

View Item Archive Repository Staff Only