Environmental literacy on ecotourism: a study on student knowledge, attitude, and behavioral intentions in China and Taiwan

Fang, Wei-Ta and Lien, Ching-Yu and Huang, Yueh-Wen and Han, Guosheng and Shyu, Guey-Shin and Chou, Jui-Yu and Ng, Eric (2018) Environmental literacy on ecotourism: a study on student knowledge, attitude, and behavioral intentions in China and Taiwan. Sustainability, 10 (6). pp. 1-22.

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Abstract

This study aims to gain further insights to Chinese and Taiwanese university students’ environmental literacy on ecotourism. A structural equation model is developed and validated in an effort to explore the differences between Chinese and Taiwanese university students in terms of their environmental knowledge, environmental attitude, and behavioral intentions. The results showed that the ecotourism perception of Chinese and Taiwanese university students affect their behavioral intentions. Chinese university students exhibited a higher correlation between ecotourism knowledge and behavioral intentions than their Taiwanese counterparts. The findings also revealed differences between the Chinese and Taiwanese students in their perception of ecotourism, and this disparity was particularly evident with regards to how ecotourism should be governed. A moderate difference in ecotourism behavioral intentions was also identified, in which Taiwanese university students were less likely to engage in self-empowerment or private empowerment, to be more educated in the field of ecotourism than their Chinese counterparts.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
Faculty / Department / School: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 13 Jun 2018 00:27
Last Modified: 03 Jul 2018 03:07
Uncontrolled Keywords: behavioral studies; ecotourism; education; environmental attitudes; environmentally responsible behavior
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150699 Tourism not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
05 Environmental Sciences > 0502 Environmental Science and Management > 050299 Environmental Science and Management not elsewhere classified
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970105 Expanding Knowledge in the Environmental Sciences
E Expanding Knowledge > 97 Expanding Knowledge > 970113 Expanding Knowledge in Education
E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Identification Number or DOI: 10.3390/su10061886
URI: http://eprints.usq.edu.au/id/eprint/34248

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