He, Ling Ling and Woodhead, Alice and Nugent, Timothy (2016) Protecting food brands in China. Technical Report. Unpublished , Toowoomba, Australia. [Report]
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Abstract
This report is part of a series on the export of Australian food to China. The purpose of this report is to provide answers for Australian businesses looking to protect their brands in China. It discusses trade marks law addressing registration and the various options for enforcement available in Mainland China. This report is supported by the others in the series. Considered together, these reports provide a picture of the supply chain from Australian farm gates to Chinese consumers. Developing a greater understanding in this area will enable new and expanding exporters to take the best possible advantage of the Asian food boom.
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