Primitivo: bringing back food to what it should be

Hassan, Rumman and Chimhundu, Ranga (2017) Primitivo: bringing back food to what it should be. Cengage Learning Australia, South Melbourne, Victoria, Australia.

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Based on a successful fast-food restaurant, this marketing case study explores a number of marketing communication concepts that include positioning, market segments, communication channels and business growth. In addition, suggested solutions to the marketing communication problems posed are provided.

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Item Type: Other
Item Status: Live Archive
Faculty / Department / School: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 21 Mar 2018 04:44
Last Modified: 21 Mar 2018 04:44
Uncontrolled Keywords: Marketing; marketing communications; communication channel; positioning; selling proposition; market segments; physical evidence; restaurant
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150502 Marketing Communications
Socio-Economic Objective: B Economic Development > 90 Commercial Services and Tourism > 9002 Property, Business Support Services and Trade > 900204 Wholesale and Retail Trade

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